In my role as an education business adviser, I am often asked, “how do I attract clients?”, or I hear people say, “I’ve been working for months and can’t get clients”.
Well, like all businesses, it is important to create a strategy for branding for your business. A brand gives your business an identity. It is what your potential clients come to know you for, and is what sets you apart from family day care educators.
Okay, I know what you’re thinking: “I wasn’t taught how to build a brand, I was taught how to care for children.”
I already know that you are great at what you do. But if you want your business to grow, then you need to think about how potential customers and the community perceive you. So, I am going to share 5 branding tips for your child care business.
5 Branding Tips For your Family Day Care Business
1) Develop a brand identity and voice
Developing a brand identity helps to connect you with the right people for the service you want to offer. To do this, you need to clearly articulate the key messages you want to send to your clients, and ensure it remains consistent across all of your communication and marketing.
One way you can do this is by creating a tagline. A tagline is a phrase or two that helps to convey your business values, purpose, or culture. A tagline should be short and easy to remember.
For example, I have recently started attending meetings with service providers and educators online via Zoom. So, I came up with the tagline “only a zoom away” so that my clients know how easy it is to have me working with their team, no matter where they are located geographically.
2) Online presence
Creating an online presence is a great way to build your child care business’s brand. Using online platforms, such as a website or social media, gives you the opportunity to control how your brand is presented to the world.
Having an online presence also gives you the chance to showcase your expertise, because you can create informative and educational content that helps your current and potential clients. This way, you will be the first person they think of when they need the services you provide.
3) Deliver what your brand promises
If you are telling people you are better than your competitors, then you have to BE better than your competitors. Make sure you stick to your policies and procedures, and build a program that delivers what your clients need and meets the National Quality Framework. If you have my policies, then you will have a program that supports the NQF. You can get them here.
4) Find Your Niche
Create a business plan to help find your competitive advantage, and then become the go-to person in that niche. You can get a business plan template here. For example, do you look after children with certain needs? Do you have smaller group sizes, or offer a particular learning environment? Are you trained in something rare and valuable?
Whatever you determine your niche to be, get out there and own it. Then make sure to include and highlight this in your branding.
Finally, make sure you are consistent with your branding across everything you do, and everything you say. Your logo, brand colours, key messages, and brand voice should be clear and identifiable so your target market comes to know, like, and trust you.
So, there you have my branding tips. Remember, when you work hard at becoming great at what you do, your brand will speak for itself.
If you want some more branding tips for your family day care business then check out these packs: