Let’s dive in to some Facebook tips for family day care businesses!
These days, nearly every business needs a Facebook page. It is a great way to connect with potential clients, and also build relationships with your current families. Unlike a website, a Facebook page allows you to build a more personal and social connection with your audience. Overall, this all helps your audience to get to know, like, and trust, you – which is exactly what you want to do when trying to market your business.
Having an Facebook presence also gives you the chance to showcase your expertise, because you can create informative and educational content that helps your current and potential clients. This way, you will be the first person they think of when they need the services you provide.
Here are our top 5 tips!
Facebook Tips For Family Day Care Businesses: Scheduling and Consistency
Facebook likes it when you post consistently, and the easiest way to stay on top of this is by having a schedule. For example:
Mondays: Post a quote
Tuesdays: Post a photo showing your set up and talk about your program
Wednesdays: Share some information about you – your values, relevant stories and experience
Thursdays: Ask for opinions, thoughts, or ideas. You could do a poll.
Fridays: Remind families about policy updates or talk about what you have planned for the next week.
Having a schedule in place will help you to know what to post and when. You can even plan ahead of time and schedule your posts on Facebook in advance.
Facebook Tips For Family Day Care: Talk To Your Target Audience
When posting, remember who you are talking to. For family day care businesses your target market will be families. So, make sure your posts align with your values and philosophies, and encourage discussion to try to build a sense of community (eg. “it takes a village” ). You have a common purpose, and that is to keep their child safe and happy.
Facebook Tips for Family Day Care: Your Branding
Remember to reflect your brand in your social media posts. Make sure you are consistent with your branding across everything you do, and everything you say.
One way you can do this is by creating a tagline and putting it in your Facebook “About” section. A tagline is a phrase or two that helps to convey your business values, purpose, or culture. A tagline should be short and easy to remember.
Your logo, brand colours, key messages, and brand voice should be clear and identifiable so your target market comes to know, like, and trust you. For example, you could create quotes in your brand colours so you stand out against other businesses or competitors. Here is a quote from the JPS Instagram page that uses our brand colours.
Facebook Tips for Family Day Care: Create a Human Voice for your Business
People use Facebook as a place to be sociable and to connect with each other. That’s why it is important to write your posts to sound the way you speak. What phrases to you use? Which words do you say a lot? What is your personality like – are you loud, shy, happy, ambitious, reserved?
Facebook Tips for Family Day Care: Promote Your Page
Don’t forget to promote your page on your business cards, in your newsletter, on your website, in your email signature, and on all of your advertising. Encourage comments, likes, and shares on your posts, and comment in related Facebook groups (like the JPS Advisers group!)
Looking for more facebook tips for family day care? Check out our marketing and branding packs.